A lot of our artists [from Universal Music Malaysia] also got involved where there were competitions that we exclusively ran within the platform.”. MBW will occasionally send important promotional emails that involve strategic collaborations with industry partners. He’s not wrong. Speaking on the same panel last month, ACX Music CEO Svein Sorgard explained how UFC – with its dedicated base of fans willing to spend their money on events – served as the perfect example of a brand that should be launching a subscription music app. The best of MBW, plus the most important music biz stories on the web. How do you ensure the continued commercial growth in music streaming when the main players all continue to offer a similar UI and content library at a standardized price point? The instigator of the service was Norway-based ACX Music who engaged Tuned Global to provide the platform and make UFC Ultimate Sound a reality. We don't send rubbish and they help us continue to exist. Music Business Jobs is the most effective way for the global music industry to find the best candidates for their open positions. The best of MBW, plus the most important music biz stories on the web. “We weren’t looking at it as a platform that would live for less than a year. In Arkoudis’s eyes, brand-affiliated music apps like UFC’s can only help pull in current non-subscribers to the world of premium music streaming. B2B music technology and licensing specialist Tuned Global provided the white-label music streaming tech for the app, including custom branded applications, infrastructure, hosting and more. Delivered for FREE, direct to your inbox each day. “We pride ourselves on being complementary to the ecosystem, not cannibalistic,” he said. Music Business Worldwide. ', Quincy Jones invests in AI Music startup Musimap, which has developed a 'psycho-emotional profiling engine', Kendrick Lamar signs exclusive, global admin deal with Universal Music Publishing Group. Throughout that nine months we peppered it with a lot of engagements. We don't send rubbish and they help us continue to exist. It featured an exclusive playlist comprising 200 songs updated every two weeks across a nine-month campaign. Although the Pizza Hut and UFC Ultimate Sound app share similar fan engagement objectives, ACX Music’s Sorgard explained that the goal for UFC Ultimate Sound is to serve fans of the sport on an on-going basis, rather than act as a short-term marketing campaign. Now, MBW can reveal that the fast-growing firm has begun the process of “exploring strategic options” over its ownership and/or future funding, and has turned to New York and London-based Raine Group to handle the process. Speaking on a virtual panel at last month’s Asia-centric Music Matters conference, Tuned Global’s Chief Revenue Officer Spiro Arkoudis argued that such brand involvement in the music streaming sector will benefit the entire record business. Over a million people are watching UFC on US TV. SoundCloud – Sr. The best of MBW, plus the most important music biz stories on the web. In addition to being seen by 200,000 monthly unique readers online, our listings are also emailed direct to more than 40,000 professional subscribers every week – across the US, UK, Europe, Asia-Pacific and beyond. Downtown Music Holdings has been one of music’s most talked about companies for some time. Delivered for FREE, direct to your inbox each day. “UFC are one of the world’s largest pay-per-view providers. Receive MBW News Alerts. Music Business Worldwide. One of the latest examples of a niche music service was launched last month by mixed martial arts brand UFC, whose new $7.99-per month UFC Ultimate Sound app is described as “the first-ever music streaming and media app that allows UFC athletes the opportunity to directly connect with fans around the world through music and content”. The app was downloadable via a QR code printed on pizza boxes and menus. UFC’s TV audience in the US surged above a million on ESPN during coronavirus quarantine and in July, the $64.99 pay-per-view UFC 251 event featuring Usman vs. Masvidal reportedly saw 900,000 pay-per-view purchases in the US alone, with 1.3m including international buys. “That means people in this context are used to paying for a service. Over a million people are watching UFC on US TV. MBW will occasionally send important promotional emails that involve strategic collaborations with industry partners. New York, Remote Partisan Records Partisan Records – Contract & Royalty Administrator: Part-Time (US) Latest Music Business Jobs. ', Quincy Jones invests in AI Music startup Musimap, which has developed a 'psycho-emotional profiling engine'. These emails form part of the service you elect to receive when you subscribe to any of MBW's free email services. Related Posts. Product Manager, Creator Services (US), Spotify – Market Researcher for Global Music and Podcast Content (US), The Orchard – Label Manager, Russia (Moscow) (RU), The Orchard – Label and Marketing Manager, Benelux (NL), Kanye West: I will buy Universal Music Group for $33bn, BMG on its expansion into live music: 'This is the opposite of a 360 deal. Utilising Tuned Global turnkey technology, they were able to launch a high-end service within a few months, offering not only music playlists but also podcasts and videos – all content curated with the support of the fighters themselves. Arkoudis described Tuned Global as a “technical enabler” for brands to launch their own music services via the company’s white label and “turnkey technology”. There are a lot of cool music services [globally] today but we thought there might be an [opportunity] here for reaching out to young people.”. Now, it’s got its own music streaming app. The company worked with Universal Music Malaysia, and their client Pizza Hut, , to create the “The Singing Pizza” app. The best of MBW, plus the most important music biz stories on the web. Receive MBW Newsletter. “It’s important for the whole streaming ecosystem to have more brands getting involved.”. Click through below for details on how to submit a Music Business Jobs listing – and learn why our advertisers ‘strongly recommend’ us to their peers…, Minimum of 5 years' experience working within a label, artist management or music distribution company needed, Previous Neighbouring Rights experience is essential, Working industry experience at a publisher, production library or sync agency required, The successful candidate will have 3-5 years’ experience in a similar role, Ideal candidate will have experience working in digital content operations, digital supply chain or a similar role at a music label or content distributor, Must have proven experience of briefing composers and producing music for media at a production music, sync, broadcasting or production company, Must have a good knowledge and understanding of music industry law, with 3 years' minimum experience, Candidate should have deep experience in project management, particularly across functions, Must have at least 1 years’ music and/or PA experience, Applicants should have experience in a Digital Music Operations, Distribution, or Supply Chain role, Will ideally have strong working links with a US music marketing team / US partner, You need to have a detail-driven mind-set and be comfortable with repetitive and data heavy tasks, Must have a proven track record (3+ years) in digital marketing, specifically digital advertising, This person will be responsible for maximising revenue collections for a portfolio of CMOs with mid to high value revenue budgets, You must have an excellent understanding of the issues and commercial drivers of our independent and major publishers, FUGA – Marketing Strategy Manager – DANCE/ELECTRONIC (Global), [PIAS] – Neighbouring Rights Manager (UK/BE), Universal Music Publishing Group – Junior Producer (UK), Blue Raincoat Music – Finance Manager, Music Affairs (UK), Secretly Distribution – Digital Content Manager (UK), Universal Music Publishing Group – Producer (UK), Instrumental – Head of Business Affairs (UK), Apple – Head of International Marketing, Beats (UK), Anonymous – Music Management Assistant / PA for Global Artist (UK), Kobalt Music Group – DSP Operations Manager (UK), Milk Line Records – Freelance Music Marketing Expert (UK), Kobalt Music Group – Royalties Assistant (UK), Deviate Digital – PPC & Social Media Advertising Specialist (UK), PPL – International Operations Partner (UK), PRS for Music – Copyright Publisher Relations Manager (UK), SoundCloud – Sr. As we’ve learnt from Neil Young’s archives, Big Hit Entertainment’s WeVerse fan app, and Cardi-B’s OnlyFans account, monetizing die-hard fans via subscription services can be a smart move. In addition to being seen by 200,000 monthly unique readers online, our listings are also emailed direct to more than 40,000 professional subscribers every week – across the US, UK, Europe, Asia-Pacific and beyond. “When we worked on that, the objective was very tactical,” explained Janice Jose Senior Regional Director, New Business Universal Music Singapore during the panel discussion. Delivered for FREE, direct to your inbox each day. One answer to that question might be found in the proliferation of niche platforms, servicing an audience of super-fans. Receive MBW Industry Jobs. Delivered for FREE, direct to your inbox each day. These emails form part of the service you elect to receive when you subscribe to any of MBW's free email services. Music Business Jobs is the most effective way for the global music industry to find the best candidates for their open positions. It’s like having HBO [in addition to] your normal TV channels.”Music Business Worldwide. Music Business Worldwide. Music Business Worldwide. In addition to the UFC Ultimate Sound app, Tuned Global has previously provided music tech solutions for brands and partners such as Coca Cola, Warner Music Group, Virgin Mobile, Universal Music Group, Line Music, Pizza Hut and Samsung. “UFC are one of the world’s largest pay-per-view providers,” noted Sorgard. Product Manager, Creator Services (US), Spotify – Market Researcher for Global Music and Podcast Content (US), The Orchard – Label Manager, Russia (Moscow) (RU), The Orchard – Label and Marketing Manager, Benelux (NL), Anonymous – Senior Operations Director (US), Partisan Records – Contract & Royalty Administrator: Part-Time (US), Secretly Group – US Projects Coordinator (US), AWAL – Junior Manager, Artist Development (Hip Hop & R&B) (US). Now, it’s got its own music streaming app. MBW will occasionally send important promotional emails that involve strategic collaborations with industry partners. That means people in this context are used to paying for a service.”.

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+ How we made $200K with 4M downloads.

How we made $200K with 4M downloads.