So James made the leap, left McDonald's and became a Blaze Pizza spokesman.

"He put a star on our forehead as a company that was legitimate.". "This move aligns with LeBron's brand and his history of helping companies grow faster and bigger as an equity partner," Carter said. Basketball legend LeBron James' initial $1 million investment in Blaze in 2012 was a slam-dunk for both the L.A. Laker and the pizza chain; James has made at least $35 million off that cash, while his outpouring of social media love has put Blaze on the map as the fastest growing pizza restaurant in U.S. history (per Forbes). LeBron James' investment in Blaze Pizza, a fast-casual, assembly-line pizza company, is paying off. "I believe in the company. These toppings can range from the staples — pepperoni, sausage, olives, and mushrooms — to the bizarre, such as corn. At the time, Blaze was blooming into a national chain, and James opened up a pair of restaurants in Miami and Chicago.
Today, LeBron James is all-in on Blaze as an investor, franchisee and paid endorser of the company. A post shared by LeBron James (@kingjames) on Jan 13, 2020 at 5:24pm PST. The deal was put together by James' business adviser, Paul Wachter. A video filmed in April of James behind a Blaze Pizza counter dressed up undercover as "Ron" garnered millions of YouTube hits and much news coverage. This investment, combined with several other smart financial decisions, have made him a very wealthy man. Is James a billionaire?

Nothing like @blazepizza!! Together with Larry Levy of Levy Restaurants and his business manager, Maverick Carter, James locked up franchise rights in Miami and Chicago.

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Sources told ESPN that an investment that James, his business partner Maverick Carter and financial adviser Paul Wachter of Main Street Advisors made for less than $1 million in 2012 in upstart fast-casual chain Blaze Pizza has turned into $25 million. He continues to be a spokesperson for Beats By Dre.
Join Blaze Rewards! Introducing DIY Pizza Kits. LeBron James leaving McDonald's, investing in pizza franchise Blaze Oct 8, 2015 Darren Rovell ESPN Senior Writer LeBron James has decided to …

James has decided not to renew his option with McDonald's; he will lend his name and marketing power to fast-casual pizza franchise Blaze.

Sources told ESPN that an investment James, his business partner Maverick Carter and financial adviser Paul Wachter of Main Street Advisors made for less than $1 million in 2012 in upstart fast-casual chain Blaze Pizza has turned into $25 million.

Sources told ESPN that an investment that James, his … Market retail tracking firm Technomic said that, as of the end of 2014, fast casual pizza chains generated $779 million on nearly 800 restaurants. James reportedly gets as many as 16 toppings on his pizza, if his social media feed is to be believed. Between 2012 and 2017, LeBron James’ $1 million investment grew to a $35 million investment. While most pizzerias out there make pizza that is meant for a group that is made for delivery, take out, or a class meal on a birthday, Blaze makes individual pizzas in a brick oven that are fully customized by customers. I believe in what they're all about, the authenticity of how they make pizza, how they run their business, and I wanted to be a part of it," James said. "And I'm really bullish on the pizza space.". Very few athletes can claim membership in the exclusive billionaire’s club. Roger Federer is inching closer and closer to the club by the minute. For James and Carter, the true upside of their investment might not be close to being realized. The average all-in price for a single location is around $660,000, Wetzel said. But James, who has previously cashed out of equity stakes in Cannondale and Beats By Dre, added to his ownership of the pizza company by recently committing to be part of its marketing campaign. In 2012, James invested $1 million into a growing pizza chain called Blaze. "It jump-starts the conversation with tens of millions of people in the U.S. and around the world and leads to a genuine interaction between people who know and love the brand and people who haven't heard of us.". LeBron, his business partner Maverick Carter, and his financial adviser Paul Wechter all collectively invested less than $1 million into Blaze Pizza, an upstart fast-casual pizza chain back in 2012. James owns about 10 percent. James has shown up at many Blaze events over the years, going undercover as a worker for a viral video, and speaking about the company on more than one occasion. If they are still hungry, they can finish it off with the old campfire favorite — a s’more. Before, less than 5 mins later After! Of the pizza businesses where customers go through an assembly line to decide type of dough and toppings before it is thrown into a high-heat oven, Blaze had the biggest unit growth last year (plus-400 percent) and largest sales growth (plus-450 percent), according to Technomic.

LeBron James and his business partners have turned another small investment into a fortune. Blaze Pizza is not your typical pizza restaurant.

"There's a lot of excitement in this customized, made-for-you space," said Technomic vice president David Henkes. Had to stop by my favorite place to eat. Furthermore, many of James’ investments in films, companies, and other endeavors are still in their early stages. Blaze Pizza is not your typical pizza restaurant. — -- LeBron James and his business partners have turned another small investment into a fortune. With this type of capital going into the business, it has to be a money-making endeavor.

Michael Jordan did it, as did Tiger Woods. This may seem like a far stride from a billion, but Jordan only recently joined the billionaire’s club.


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+ How we made $200K with 4M downloads.

How we made $200K with 4M downloads.